Since 2020, we have been primarily engaged with the almost endless possibilities of non-fungible tokens, which are embracing pop culture in a very dynamic way – in a way that many in the classical art world have not done so far. NFT art may not resemble traditional art at all from the point of view of you as a collector – although it is undoubtedly a representation of modern interest, reflecting like a mirror the thoughts and aspirations of the modern, digital self.

If you observe both worlds over a longer period of time, one thing becomes clear: a bridge is missing. A bridge between the traditional, always existing in one place, art and the generative NFT art, the completely digital or digitized objects that so far can only exist in wallets and on a specific blockchain. A bridge between the physical certificates of authenticity of traditional works, often signed by the artist himself, and the easily verifiable contract address of the digital artwork. So we simply created that bridge over troubled water.

Hell yeah: We know, all artists are super interested in NFTs because they offer a smart option to sell our work, that otherwise might not be much of a market for. If we come up with a really cool, digital idea – what are we going to do? Sell it on the WhatsApp? No f%#ing way. This technology has even a cool feature that will pay us a percentage every time our artwork changes hands. Big like!

Plus, of course, there are bragging rights that you own the art, with a blockchain entry to back it up. Still not cool enough? NFTs can work like any other speculative asset, where you buy it and hope that the value of it goes up one day, so you can sell it for a profit. We already feel kind of dirty for talking about that, though.